Beverage Technology – New Sensations

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ACTION Ref: B/15/104/2 New Sensations –  Beverage Technology


Our client is seeking to revolutionise the beverage market for adults and children through delivery of innovative and exciting products. A key element of this revolution is to enhance the consumers’ multi sensorial experience of drinking. No longer will a beverage be limited to taste and quenching thirst.   The client’s desire is to enhance a consumer engagement with their drink and through liquid raw materials deliver multi-sensorial effects. The desire is to make the consumption experience multi-dimensional across sight, sound, texture, taste and aroma whilst encouraging hydration.

The brief is to identify raw materials that can be utilised to achieve this.


The raw materials and ingredients to achieve this must be suitable for soft drink application.

Ingredients pending regulatory approval; Novel, GRAS etc. will be considered, but clear guidelines on estimated approval times must be given.

Ingredients not currently in use in beverage applications, but with potential for new category exploitation will be considered.

Early stage technology will be considered. The client is prepared to enter into partnership agreements with fledgling technology and solutions to bring new ingredients to market.

Any ingredients containing alcohol, high caffeine levels or artificial colours will be discounted.

Simple flavour variation is out of scope.


All solutions must be submitted to Steve Osborn (, with a subject line ACTION ref: B/15/104/2 by Friday 8th May 2015 detailing:

  1. A summary of the technology and its functionality
  2. Commercial Availability
  3. Suitability for soft drink applications
  4. Contact details