Daily archives: January 25, 2024

1 post

Salivation

ACTION CALL: F24/024/1 Salivation

Challenge:  To maximise salivation, or the perception of salivation, in a dry product. Client: Global FMCG manufacturer Background: The product is a dry powder product that is consumed directly, the powder delivers flavour and functional ingredients, but is often considered to be ‘mouth drying’, astringent or de-hydrating as the product is consumed.  […]